Ten student teams won grand prizes with their high-quality creative proposals at the fourth CMAU National Market Research and Business Planning Competition for College Students in Xi'an, Shaanxi province, in June, pioneering a new "student proposal to corporate implementation" model for national business competitions.

The event attracted over 32,000 participants from across 31 provincial-level regions. The final defense session took place at Xi'an Jiaotong University's School of Management, featuring 58 student teams.

Maintaining its corporate-sponsored challenge format, this year's competition featured 33 enterprises posing real business challenges.