A joint initiative for cultural and tourism development between China and ASEAN countries was launched on Sunday at the 2024 ASEAN-Oriented Cultural Exchange and Cooperation Forum held in Nanning, South China's Guangxi Zhuang autonomous region.

The year marks the China-ASEAN Year of People-to-People Exchanges. 150 guests from the cultural and tourism sectors of China and ASEAN countries engaged in comprehensive discussions on the theme of "In-depth Cultural Experience and Cross-border Tourism Cooperation" of the forum.