This seamless merging of tradition and innovation is not something new. Similar to Yang Kai's experience, in the recollections of Zhang Yu, 46, the sixth-generation inheritor of the Niren Zhang clay figurine art form, the neighborhood has long been a hub for all kinds of cultural stores that captivated him as a youngster.

"This place has always been very lively, especially back in the day when we could buy a lot of things here that couldn't be found anywhere else. The block provided the widest variety and the highest quality of traditional Chinese stationery. It also boasted all sorts of books, old and new, and the latest toys, some of which I'd never seen before," Zhang recalls.

"When it comes to Spring Festival, the block is filled with a festive and joyful ambience. Even if you're not shopping for anything specific, simply come here for a walk, and you will feel the anticipation of the approaching New Year."

The Niren Zhang clay figurines were invented by Zhang Yu's ancestor Zhang Mingshan (1826-1906), who won wide acclaim by combining the traditional Chinese clay figurine manufacturing techniques with Western aesthetics.