Rolling on the screen, a message says that a road light is out of service, and another appears alerting village officials that the landscaping along a trail in the village is suffering from neglect.

An introduction of the program said that the points can also serve as the basis for bank credit. A total of 14.23 million points have been handed out. Some 8.69 million points have been exchanged for gifts worth 145,000 ($20,338) yuan.

"The points have lent leverage to social governance," it said.