According to Piao, this round of restocking will first address the demand of athletes, coaches, media workers and others inside the Games' closed loop, before providing products to customers who have placed presale orders with physical and online retailers.

He said market demand is expected to ease somewhat before the opening of the Winter Paralympics, and then ease further by mid－to late March.

Piao also vowed to ensure an adequate supply. "As long as there is demand, we will keep sending Bing Dwen Dwen to the market until everyone who wants one gets one," he added.