The China operations of L'Oreal and Microsoft have entered into a partnership during the fourth China International Import Expo to extend and deepen the integration of technology with beauty solutions.

The duo hopes to address digital transformation, accelerate the L'Oréal China data platform and business innovation capabilities with the Microsoft Intelligent Cloud, and expedite the transformation of beauty technology.

The companies will focus on developing "enterprise intelligence", which means building a unified data platform using Microsoft's big data capabilities and establishing a technology platform which spurs business innovation and empowers both enterprises and employees to guarantee business operations under different conditions.

The pair will also use algorithms, timely data analysis and multidimensional data visualization to optimize management and make full use of data assets.