In recent year, Xu has been highlighting the importance of forging innovative collaboration between State-owned and private museums.

He suggests that the two sides could cooperate in designing cultural and creative products and co-hold educational activities or tourism events. Training sessions could be run by State-owned museums to improve the professionalism of the private museums' staff in protecting, displaying and managing collections as well as carrying out scientific research on cultural relics.

State-owned museums can cooperate with private museums and galleries to curate influential, high-quality exhibitions to promote private brands. In the meantime, the mixture of collections from the latter will fill up the blanks in the themes of State-owned museums' exhibits, Xu adds.