6 Fliggy subsidies
Alibaba's online travel arm, Fliggy, initiated a 10 million yuan subsidy program in early September. The program covered tens of thousands of hotels across the country, as well as transportation and access to scenic spots and theme parks. During the second week of September, hotel bookings for the National Day holiday surged by 190 percent from the previous week, and air ticket sales increased by 160 percent.
