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CULTURE

CULTURE

Brand designs encourage social distancing amid COVID-19 pandemic

CGTN????|???? Updated: 2020-03-25 10:00

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[Photo/CGTN]

McDonald's changed the profile photo of its Brazilian Facebook page, moving the two arches of its logo away from each other so they no longer touch. It captioned the change with the message, "Separating for a moment to always be together."

Singaporean gaming hardware and software producer Razer also separated its symbolic three interlocking snakes on the traditional logo to individual snakes. Razer has been encouraging users on social media to game from home all month long as well.

[Photo/CGTN]

Artists around the world also offered their creative ideas, re-imagining brands, their logos and slogans.

Slovenia-based creative director Jure Tovrljan added a face mask to Starbucks's double-tailed mermaid and tweaked Nike's "Just do it" slogan to "Just don't do it." Meanwhile, Australia-based Boss Logic moved the basketball player away from the traditional NBA logo and added space between the three stripes of "Adidas."

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