The idea behind "12 C iced Chinese Liquor" was inspired by a desire to introduce the taste and charm of Chinese liquor to younger people. Yu Hui said that, iced drinking was also a way connecting with international drinking methods.
The "Icehouse Bar" event will continue at LOUNGE in Sanlitun, Beijing, from July 23 to 29. The final stop on the nationwide tour will be Taiguli UG Trend Bar in Chengdu from August 6 to 12.
The event is jointly organized by Esquire and LuzhouLaojiao Guojiao1573.
