Tourism forums, expos, a marathon and cycling competitions are among many other events being held during the festival.
Hanzhong was the birthplace of Han Dynasty (206 BC to 220 AD), where the first Han emperor Liu Bang started his long journey to conquer the country. Consequently, during the upcoming tourism festival, Hanzhong will also be designated as a destination for overseas students in Shaanxi province to learning about Han Dynasty history.
The city is also home to rare bird species like the crested ibis.
