According to Chen Yuren, the vice-president of Shanghai Media Group, “This film aims to reflect farmers’aspirations.”
Speaking about his role, actor Zhang Duo who plays the role of Fang Chuntian in this film, says: “My values have been influenced tremendously by this movie,” adding that he was moved by Fang’s efforts to improve the livelihoods of the whole village instead of only his own family.
The main cast members lived in the countryside in Zhejiang province for several months in order to make the film.
