Copyright protection is focus of new campaign

The National Copyright Administration on Friday urged the country's major online short video platforms to improve their awareness of copyright protection and step up copyright management of their contents.

The administration summoned 15 major online short video platforms for a meeting, including Bilibili, Douyin, and Tencent-backed livestreaming startup Kuaishou.

The platforms were urged to respect copyright laws and ban the posting of unauthorized content, including pictures, music, literary works, video and audio products.

Those platforms and companies are required to build a complaint filing mechanism that can respond quickly to reports of illegal content.

They are also urged to establish a mechanism to stop the sharing of unauthorized content.

The administration also required the platforms to step up copyright examination for the popular works that have already been issued warnings for copyright protection by the authority.

It said that more will also be done to push forward the establishment of a copyright cooperative mechanism between short video platforms and rights groups.