An associated hotel sales platform was established Thursday in Guangzhou, the capital of Guangdong province, to meet the growing worldwide demand for leisure hospitality.

The LN Hotel Alliance platform, co-founded by Lingnan Hospitality Management Co and Compass Edge, will connect 46 million members worldwide from associated hotels, airlines and travel agents to promote independent and small hotel groups around the world.

The alliance, which was founded during the Guangzhou International Travel Fair, will provide over 10,000 guest rooms through both online and offline distribution channels for all parties to cross sell to their members.

More than 100 prestigious hotels, covering more than 30 cities worldwide, have become members of the alliance.

The alliance allows all associated hotels to do precise, targeted sales to frequent travelers in China, according to Lingnan Hospitality, which is the largest hotel group in South China based on assets.

Zheng Zhuo'en contributed to this story.

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