Michelangelo Investment held a brand value ceremony Jan 28 in Tianjin titled Spearheading with Glory. More than 100 guests from various walks of life attended the event.

"The keynote of the ceremony is to promote the core value of socialism, cultivate nationalistic spirit, solve practical issues and propel the development of society through building a cultural brand that touches upon films and shows, mass culture and traditional cultural fields," said Michal Lin, co-chairman of Michelangelo Investment.

There are many excellent examples of intellectual property and works in China that face difficulties in funding, leaving many talented individuals out of the spotlight. Michelangelo plans to set up an IP investment business through working with six major film events in China to select excellent IP and works from film festivals, including those online, and provide creative, capital, promotional and distribution services. By working closely with overseas mainstream media broadcasting resources, the enterprise hopes to support the launch of great works abroad, provide more development space for creators and allow more foreigners to understand Chinese culture.